We led the creative strategy, direction, and content production for a fight week campaign in partnership with 11:11 and professional boxer Zelfa Barrett. With exclusive behind-the-scenes access, we captured Barrett’s camp alongside Hall of Fame trainer Joe Gallagher, delivering raw, high-energy content designed to build momentum and drive ticket sales.
The campaign launched as a three-part short-form series throughout 2025, documenting Barrett’s journey and debut camp under Gallagher. Distributed across social channels and live streams, the content deepened fan engagement and provided premium promotional assets for 11:11’s fight-week push.
Fast, authentic, and story-driven, the series brought fans closer to the fight than ever before.
