THE BRIEF

We conceptualised, produced, and edited social-first content for Adanola’s Run Club campaign, capturing the energy and community behind the movement. The project delivered a hero film featuring brand ambassadors, supported by on-the-ground vox pops with Run Club members.

The content drove anticipation for future events while reinforcing Adanola’s culturally grounded positioning, spotlighting community, inclusivity, and movement at the heart of the brand.